Zikmund, William G. <br/><br/>
Business research methods 

 - 5th ed. 
 - Fort Worth  Dryden Press  1997 
 - xxi, 829 p. 
<br/><br/><label>ISBN: </label>30184320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.4  / ZIK