DWYER, F.Robert <br/><br/>
Business marketing: connecting strategy, relationship, and learning 

 - 3rd ed. 
 - Boston  McGrow-Hill  2006 
 - xxix, 683 p. 
<br/><br/><label>ISBN: </label>71244387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWY