HAAS, Robert W. <br/><br/>
Business marketing management: an organizational approach text and cases / 
[by] Robert W.Haas 
 - 5th ed. 
 - Boston  PWS-KENT  1992 
 - xi, 899 p. 
<br/><br/> Includes Glossary and index. 
<br/><br/><label>ISBN: </label>534929761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAA