FUNDAMENTALS of marketing: additional dimensions selections  from the literature / 
edited by Jack L.Taylor., Jr., James F.Robb 
 - New York  McGraw-Hill  1971 
 - xiii, 561 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / FUN