RIES, Al <br/><br/>
Bottom-Up marketing 
/ by Al Ries, Jack Trout 
 - New York  McGraw-Hill  1989 
 - xiv, 226 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70527334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE