Goetsch, Hol <br/><br/>
Developing, implementing, & managing an effective marketing plan 

 - Chicago  American Marketing Association  1993 
 - xv, 249 p. 
<br/><br/><label>ISBN: </label>235900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / GOE