ENGEL, James F. Talarzyk, W.Wayne Larson, Carl M. Cases in promotional strategy /[by] James F.Engel, W.Wayne Talarzyk, Carl M.Larson - Homewood Richard D.Irwin 1971 - x, 382 p. Includes index. ISBN: 87317 Subjects--Topical Terms: Management Dewey Class. No.: 658 / ENG