McCARTHY, Jerome E. <br/><br/>
Basic marketing; a managerial approach 

 - 9th ed. 
 - Homewood  Richard D. Irwin  1987 
 - xviii, 749p. 
<br/><br/><label>ISBN: </label>256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC