McCARTHY, Jerome E. <br/><br/>
Basic marketing; a managerial approach 
[by]E.Jerome McCarthy 
 - 7th ed. 
 - Homewood  Richard D. Irwin  1981 
 - xix, 762 p. 
<br/><br/> Includs Glossary& index 
<br/><br/><label>ISBN: </label>256025339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC