CANNON, Tom <br/><br/>
Basic marketing: principles and practice 

 - 2nd ed. 
 - London  Cassell  1990 
 - xii, 369 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>304314110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAN