Perreault, William D. McCarthy, E.Jerome
Basic Marketing : a global managerial approach /
[by] William D.Perreault, E.Jerome McCarthy
- 15th ed.
- New Delhi Tata McGraw-Hill 2009
- xviii, 844 p.+CD-ROM
Includes index.
70620180 9780070620186 [CD]
Marketing manageral
658.8 / PER