PERREAULT, D.William., Jr. McCarthy, Jerome E.

Basic marketing: a global managerial approach / [by] William D. Perreault, Jr., E.Jerome McCarthy - 12th ed. - Boston McGraw-Hill 1996 - xxiii, 833 p.- - Irwin series in marketing .

Index: p. I1- I 22; Glossary: p. G1-G13.

256139903


Marketing management

658.8 / PER