McCARTHY, Jerome Perreault, D.William <br/><br/>
Basic marketing: a global managerial approach / 
[by]E.Jerome McCarthy, William D. Perreault., Jr. 
 - 11th ed. 
 - Homewood  Irwin  1993 
 - xxii, 763 p.- 
 - Irwin series in marketing .
<br/><br/> Index: p. I 1 I 15; Glossary: p. G 1-G 14. 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC