Glynn, William J., ed. <br/><br/>
UNDERSTANDING services management: integrating marketing, organisational behavio 

 - New York  John Wiley  1995 
 - xxv, 485 p. 
<br/><br/><label>ISBN: </label>471960667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management, General Management
<br/><br/><label>Dewey Class. No.: </label>658  / UND