RICE, Chris <br/><br/>
Understanding customers 

 - 2nd ed. 
 - Oxford  Butterworth- Heinemann  1999 
 - vi, 312 p.- 
 - The marketing series .
<br/><br/> include Index, Bibliography 
<br/><br/><label>ISBN: </label>750623225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / RIC