Nagle, Thomas T. Hogan, John, E Zale, Joseph <br/><br/>
The strategy and tactics of pricing:   a guide to growing more profitably 
/ Thomas T.Nagle, John E. Hogan, Joseph Zale 
 - 5th ed. 
 - Boston  Prentice Hall  2011 
 - xiv, 334 p. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>136106814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Marketing decision making
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG