GREENLEY, Gordon E. <br/><br/>
The strategic and operational planning of marketing 
/ [by] Gordon E.Greenley 
 - London  McGraw-Hill  1986 
 - xii, 252 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70841543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802  / GRE