KAPFERER, Jean- Noel <br/><br/>
The new strategic brand management: creating and sustaining brand equity long term 

 - London  Kogan page  2004 
 - xiv, 497 p. 
<br/><br/> Include Index, Bibliography 
<br/><br/><label>ISBN: </label>8175542918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP