RAO, Vithala R. Steckel, Joel, H <br/><br/>
The new science of marketing: state-of-the art tools for anticipating and tracking the market forces that will shape your company's future 

 - Chicago  Irwin  1995 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>1557385394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8213  / RAO