DUNN, Michael E. <br/><br/>
The Marketing Accountability Imperative: driving superior returns on marketing investments / 
Michael E. Dunn, Chris Halsall 
 - San Francisco  Jossey-Bass  2009 
 - xiv, 450 p. 
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>9780787998325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-management<br/>Marketing-Cost effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.8  / DUN