Rapp, Stan <br/><br/>
The Great Marketing Turnaround: The age of the Individual and how to profit from 

 - New Jersey  Prentice Hall  1990 
 - xii, 336 p. 
<br/><br/><label>ISBN: </label>133655601 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP