WILMSHURST, John <br/><br/>
The fundamentals of advertising / 
[by]John Wilmshurst 
 - Oxford  Butterworth-Heinemann  1998 
 - xiv, 267 p. 
 - The marketing series .
<br/><br/> Includes appendixes and index. 
<br/><br/><label>ISBN: </label>750602503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIL