WILMSHURST, John <br/><br/>
The fundamentals and practice of marketing 
/[by] John Wilmshurst 
 - London  Heinemann  1978 
 - vii, 213 p.- 
 - Essentials of statistics in marketing series .
<br/><br/> Includes index.<br/> 
<br/><br/><label>ISBN: </label>750609974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL