DOMINICK, Joseph R. <br/><br/>
The dynamics of mass communication / 
[by] Joseph R. Dominick 
 - 5th ed. 
 - New York  McGraw - Hill  1996 
 - xxiii, 599 p. 
 - McGraw-Hill series in mass communication .
<br/><br/> Includes glossary & index. 
<br/><br/><label>ISBN: </label>70179964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / DOM