Hughes.M Aruther <br/><br/>
The Complete Database Marketer: tapping your customer base to maximize sales and 

 - Chicago  Probus pub.  1991 
 - viii, 551 p. 
<br/><br/><label>ISBN: </label>1557381925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUG