McCARTHY, E.Jerome <br/><br/>
Applications in basic marketing: clippings from the popular business press 
/ [by] E.Jerome McCarthy, William D.Perreault., Jr. 
 - Boston  Irwin  1990 
 - viii, 210 p. 
<br/><br/><label>ISBN: </label>256101167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC