PERREAULT. William D McCarthy, Jerome E. <br/><br/>
Applications in basic marketing: clip[pings from the popular business press / 
[by] William D. Perreault. Jr., E.Jerome McCarthy 
 - Chicago  Irwin  1995 
 - vi, 213 p. 
<br/><br/><label>ISBN: </label>256188343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC