Caples, John <br/><br/>
Tested advertising methods / 
John Caples; revised by Fred E.Hahn; foreword by David Ogilvy 
 - 5th ed. 
 - New Jersey  Pearson  1997 
 - xxvi, 278 p. 
<br/><br/><label>ISBN: </label>9780130957016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising- methods
<br/><br/><label>Dewey Class. No.: </label>659.13  / CAP