MICHAELSON, Steven W. Michaelson, Steven W. Sun tzu strategies for marketing : 12 essential principles for winning the war for customers / [by] Gerald A.Michaelson, Steven W.Michaelson - New Delhi Tata McGraw-Hill 2006 - xi, 244 p. Includes index. ISBN: 70587450 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 / MIC