HESTER, Edward L. <br/><br/>
Successful marketing research: the complete guide to getting and using essential information about your customers and competitors / 
[by] Edward L.Hester 
 - New York  John Wiley  1996 
 - xv, 240 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>471123811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HES