CRAVENS, David W. LAMB, Charles W. Jr. Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr. - [New York] IRWIN 0 - xix, 648 p.- - Irwin series in marketing . Includes appendixes. ISBN: 256029369 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / CRA