SCHULTZ, Don E. <br/><br/>
Strategic advertising campaigns 

 - 3rd ed. 
 - Lincolnwood  NTC Business Books  1990 
 - xix, 630 p. 
<br/><br/><label>ISBN: </label>844230553 
<br/><br/><label>Dewey Class. No.: </label>658.4  / SCH