Schultz, Don E. <br/><br/>
Strategic advertising campaigns 

 - 4th ed. 
 - Lincolnwood  NTC Business Books  1995 
 - xxvi, 370 p. 
<br/><br/><label>ISBN: </label>844230154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>Dewey Class. No.: </label>658.4  / SCH