BARON, Steve <br/><br/>
Services marketing: text and cases 

 - New York  Palgrave  1995 
 - xii, 254 p. 
<br/><br/><label>ISBN: </label>333618378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR