Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy 

 - 7th ed. 
 - Boston  Pearson  2011 
 - 648 p. 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV