LEHMANN, Donald R. <br/><br/>
Analysis for marketing planning 

 - 4th ed. 
 - Chicago  Irwin  1997 
 - xi, 211 p. 
<br/><br/><label>ISBN: </label>256214425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEH