BATESON, John E. G. <br/><br/>
Services Marketing 
John E. G. Bateson, K. Douglas Hoffman 
 - 4th ed. 
 - Andover  Cengage Learning  2011 
 - xvii, 468p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>8131516474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT