MCDONALD, Malcolm H. B. <br/><br/>
Retail marketing plans: how to prepare them how to use them 

 - Oxford  Butterworth- Heinemann  1997 
 - xi, 338 p.- 
 - Professional development series .
<br/><br/><label>ISBN: </label>750620218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC