Research traditions in marketing 

 - Boston  Kluwer academic pub.  1994 
 - xxii, 442 p. 
<br/><br/><label>ISBN: </label>7923393880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-congresses
<br/><br/><label>Dewey Class. No.: </label>658.8  / RES