Payne, Adrian <br/><br/>
Relationship marketing for competitive advantage: winning and keeping customers 

 - Oxford  Butterworth Heinemann  1995 
 - x, 304 p. 
<br/><br/> include Index 
<br/><br/><label>ISBN: </label>075062020X 
<br/><br/><label>Dewey Class. No.: </label>658.812  / REL