Lehmann, Donald R. <br/><br/>
REflections on the futures of marketing: Practice and education 

 - Cambridge  Marketing Science Institute  1997 
 - xvi, 154 p. 
<br/><br/><label>ISBN: </label>965711404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / REF