Readings and cases in basic marketing 
/ E. Jerome McCarthy, John F. Grashof and Andrew A. Brogowicz 
 - 4th ed. 
 - Illinois  Richard D. Irwin  1984 
 - xiii, 387 p. 
<br/><br/><label>ISBN: </label>256031312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA