AMARCHAND, D. Varadharajan, B. <br/><br/>
An introduction to marketing 
/[by] D. Amarchand, B.Varadharajan 
 - New Delhi  Vikas pub.  1979 
 - 298 p. 
<br/><br/> Includes bibliography.<br/> 
<br/><br/><label>ISBN: </label>706906993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA