ENGEL, James F. Wales, Hugh G. Warshaw, Martin, R <br/><br/>
Promotional strategy 
/[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw 
 - 3rd ed. 
 - Illinois  Richard D.Irwin  1975 
 - xiii, 650 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>256016364 
<br/><br/><label>Dewey Class. No.: </label>658.2  / ENG