CHITALE ,A.K. <br/><br/>
Product Policy and Brand Management : text and cases / 
A. K. Chitale, Ravi Gupta 
 - New Delhi  PHI Learning  2011 
 - xii, 264 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788120340756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI