PALMER, Adrian <br/><br/>
Principles of services marketing 

 - London  The McGraw-hill  1994 
 - xv, 345 p. 
<br/><br/><label>ISBN: </label>77077466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL