KOTLER, Philip Armstrong, Gary <br/><br/>
Principles of marketing / 
[by] Philip Kotler, Gary Armstrong 
 - 6th ed. 
 - New Delhi  Prentice-Hall  1995 
 - xix, 692 p. 
<br/><br/> Appendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24. 
<br/><br/><label>ISBN: </label>013708059X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT