Kotler, Philip <br/><br/>
Principles of marketing 

 - 16th ed. 
 - Boston  Pearson  2016 
 - 731 p. 
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT