Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - New York  Pearson Education  2018 
 - xxiv, 707 p. 
<br/><br/><label>ISBN: </label>9780134492513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT