KOTLER, Philip <br/><br/>
Principles of Marketing / 
[by] Philip Kotler, Gary Armstrong 
 - 11th ed. 
 - New Delhi  Prentice-Hall  2005 
 - xviii, 651 p. 
<br/><br/> includes glossary, appendix, references and 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT